For ZEISS, demo devices are a central element in the sales and training concept. High-quality microscope systems are regularly shipped to customers and event locations worldwide, often via external logistics service providers.
The challenge: Transporting microscopes is like a black box
The question of location
Where is the microscope currently located? Will it reach its destination in time before the training? Will it arrive in perfect condition after transport?
These questions were long asked at ZEISS during the transport of microscope systems.
The question of condition
When high-priced microscopes embark on a journey around the globe, various difficulties can arise during transport: shocks, tilting, improper handling of the transport boxes.
Despite clear transport conditions, damages repeatedly occurred during transport. However, it was never possible to clearly prove which logistics provider violated the conditions.
Without proof of the time of damage, no claims for compensation can be made. For ZEISS, this meant bearing the costs for repairs or replacements.
The solution: Monitor the transport of demo devices with SmartMakers' Shipment Monitoring solution
To address these challenges, ZEISS opted for the Shipment Monitoring solution by SmartMakers. Trackers were installed in the transport containers of the demo devices, continuously collecting data and documenting it in the real-time operations platform. Shocks, tilt angles, temperature trends, and the opening status of the transport box are recorded without gaps.
This makes it traceable for each device whether transport conditions were met and who had access to the device at what time.
The implementation was straightforward, as the solution works without complex infrastructure and can be integrated into existing IT systems.

The result: Full control over the global demo fleet
Since implementing the Shipment Monitoring solution from SmartMakers, ZEISS has regained control over its demo fleet. Every event during transport is documented, and responsibilities are clearly assignable.
The duration of the devices at the customer's site is transparent, inefficient transport routes become visible, and the fleet can be specifically managed even under high load.
After a successful start in Europe, ZEISS plans to roll out the solution to additional locations worldwide. Furthermore, additional evaluation functions are planned to further automate transport processes.








